Brand design that makes waves

The Key to Successful Branding: Creating a strong and memorable identity that captures attention, evokes positive emotions, and leaves a lasting impression on your audience! Whether you’re starting a new venture or looking to revamp your existing brand design, a strong visual identity is essential.

The Power of Strong Branding

Your brand extends beyond the logo – it's establishing a brand personality that’s conveyed through purposeful design, colours, and fonts. By creating an emotional connection through design, you can draw in customers who resonate with your values and offerings.

Standing Out

Effective branding helps your business stand out in a sea of competitors, making it easier for your target audience to recognise and trust your brand. Maintaining consistency in your visual identity establishes an immediate connection with your audience.

Building Trust and Credibility

A strong brand presence nurtures trust and credibility among your audience.

Enhance Perceived Value

When customers see your brand as reputable and of high quality, they are more willing to pay a premium price for your products or services.

The Branding Process

Discovery

Let’s start with a discovery meeting to help me understand your business, target audience, and market landscape, enabling me to identify what makes your brand unique and set goals.

Ideation and Research

Brainstorming creative ideas and conducting market research to refine your brand strategy.

Design Concepts and Development

Brand concepts, including logo design, colour palette, typography, and visual elements that align with your brand personality. Followed by development of your chosen concept.

Delivery and Launch

Creating all branding materials to launch your brand, ensuring consistency across all touch points.

Let's discuss your branding

Check out some of my branding projects

HK Writing

Timeless elegance with a modern twist – boutique branding design for HK Writing, featuring classic serif fonts, a gorgeous lilac palette and stamp logomark. Explore their copywriting services, creating scroll-stopping copy for businesses.

Noxen

I was engaged to design the Noxen logo as a surf label to brand their premium poncho towels, apparel and surf gear. Noxen is a lifestyle brand with community and cause at the core of what they do. They have grown into a reputable surf label with their products stocked throughout New Zealand.

The Plaster Room

The Plaster Room’s branding features perfectly imperfect textures, organic shapes, and a Mediterranean-inspired colour palette. It seamlessly blends their Furniture and Exterior sub-brands into a unified vision. With a sleek shortform logomark for a distinctive visual identity.

Atelier Joli

It was a joy designing the beautiful branding, signage, and website for Atelier Joli. I created custom illustrations, blended a warm espresso-meets-floral colour palette, and implemented elegant Madeleine shapes.

Alcheme Natural Creations

Alcheme Natural Creations is a boutique business that crafts beautiful natural soap bars. I have created a brand identity for them that revolves around the essence of nature, with a hand-drawn logomark capturing the artistry of homemade soapmaking. The colour palette is inspired by earthy botanical hues and the look and feel of the brand elements are illustrative and natural.

Dew Build

A professional brand design for Dew Build, including the cohesive rollout of branded print material. The brand uses the D shape as a creative element and incorporates a natural wood texture, complemented by vibrant orange accents for an an eye-catching contrast.

Tuit Design & Build

Tuit Design & Build started with a logo but needed a complete brand identity. That’s where I came in! Our journey led to a fresh look featuring circles, dynamic roof lines, and brush stroke styling, plus a stunning herringbone texture. The natural greens with a hint of dusty pink are a perfect blend of build and design.